Change is good and website personalization is the key to generating higher conversions. Personalizing a website for a user is no longer just an option, it’s the best way to drive visits and purchases. Everyone wants something that is tailored to their needs and when they visit your website, they should see options that are relevant to them.
1. Increased conversion rates
When a website is personalized for a user, it creates a more engaging experience. Visitors feel like they are interacting with a brand that understands them and their needs. This increases loyalty and while they may have been just anonymous browsers before, they are now ready to be customers.
2. Better SEO results
Website personalization also helps with SEO because Google and other search engines want to show websites that are relevant to the searchers. Personalizing is a big part of this because it means that the website will be customized to what the user wants. As long as the right keyword searches are used, the search engine spiders can crawl and find information.
3. Social networking referrals
One of the reasons personalized websites are great for SEO is that they help to boost referral traffic. People who already like your brand and products can easily share them on social networks like Pinterest, Facebook, or Twitter. They can link people directly to the content or just share it with others.
4. More engagement
When a visitor feels like a website is familiar because it’s been personalized for them, they feel more comfortable and can trust the brand more. This allows them to interact with it from their end as well, which benefits any business that wants to build a relationship with its customers. They will share it on social media for everyone to see and get involved in the conversation too.
5. Longer time on site
When a website is personalized, it means that it is also relevant and that means it will be easier to navigate. Users can find what they are looking for quickly and easily, so they spend more time looking around at the other information on the page. This allows them to become familiar with the site and gives them a reason to return later.
Marketers who don’t personalize their sites are going to lose customers if those customers visit the competition instead. It’s a growing trend that is here to stay because people are spending more time online. They want to see options that they like and that makes them spend more money. It’s a win-win for both the site owner and the customer.
At Zesty.io we are dedicated to offering the personalized experience that people want so they can find what they need when they need it.