A Shot to the Top (Texas Vodka Company)
Texas is increasingly becoming a hot spot for distilleries and up and coming vodka brands. Texans knew from the get go that if they were going to try their hand at creating a booming vodka industry, then they had to make it so good that all others would be quickly forgotten. Texas did just that. The vodka industries began growing more and more with strategic marketing campaigns and print and other media type advertisements. This also included several celebrity endorsements back in the 1960’s and 1970’s. The United States wanted to settle into their own sector of the vodka industry that Russia had seemed to have cornered up until this point.
Texans have worked very hard to achieve their brands and take great pride in their distilleries and the high quality ingredients and processes that they use to make the vodka. One such company, based out of Houston, is BJ Hooker’s Vodka. They offer tours of their distillery to showcase their pride and accomplishments, and they aim to make the best product that they can. Through great marketing and advertising campaigns, as well as their distillery tours and free sample offerings, they maintain good relationships with their customers and distributors to ensure its continued success.